Defining Gamification

Different sources define gamification in different ways. Let's take a look.

"the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service."

"the process of adding games or gamelike elements to something (such as a task) so as to encourage participation" Source

"Gamification is the strategic attempt to enhance systems, services, organisations, and activities in order to create similar experiences to those experienced when playing games in order to motivate and engage users" Source

"Gamification techniques are intended to leverage people's natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure, or simply their response to the framing of a situation as game or play." Source

Gamification in all of the above definitions mention two important components:

- Motivating Player with different fun elements

- Application of these elements to context where players/users are not expecting it

At Gret, we believe that gamification in ecommerce context is all about the user flow.

The journey of the user in a typical ecommerce after landing on the store is "Explore - Choose - Pay - Receive "

In Gamification, the users can expect more. The interplay of motivational opportunities - engagement - rewards.

This is what makes it a memorable journey.

Why Gamification is Important Tool for Brands

It is no more about just products, it is about offering user experiences

Users are getting bombarded today with online options like never before. Amazon, the World largest online store have over 50,000 products in various sub categories. Is it possible to find a right choice within such a crowded store? This shows that access is getting more and more limited if your brand recall is low. The mindshare is what matters now.

Mindshare is defined as the popularity of the brand. In the digital spaces, the challenge of growing popularity is met by offering great user experiences. Great user experiences are designed by keeping in mind the core human drives. It is important to keep up with the expectation of our users and to keep them motivated.

Human focused designs are not a choice now, it is a must. Gret offers human focused designs to motivate users for keep coming back.